Brand positioning

The process is as easy as pie. First, define yourself. Position yourself on the market. By knowing who you are, you know better what you want. Then, take a look in the mirror and get gussied up to attract consumers. Our role, in a nutshell? To identify who you are, in words and images, so that your product leaves its mark.

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Brand positioning

The process is as easy as pie. First, define yourself. Position yourself on the market. By knowing who you are, you know better what you want. Then, take a look in the mirror and get gussied up to attract consumers. Our role, in a nutshell? To identify who you are, in words and images, so that your product leaves its mark.

Discover this service

Brand strategy and communication

Know the consumer well. Their habits. Their reactions. Know the market inside and out. Identify the most promising trends. Just like a knife thrower, you don't turn into a food specialist overnight. It takes time, hard work and practice. We know the consumer and the industry intimately because we have been analyzing them for ages.

Discover this service

Brand strategy and communication

Know the consumer well. Their habits. Their reactions. Know the market inside and out. Identify the most promising trends. Just like a knife thrower, you don't turn into a food specialist overnight. It takes time, hard work and practice. We know the consumer and the industry intimately because we have been analyzing them for ages.

Discover this service

Brand creation and design

Stand out. Surprise. Be seen and be heard. After all, image and imagine both derive from the Latin imago, “a likeness or representation”. Your product's packaging is your best business card. To effectively communicate who you are, we imagine and develop visual identities that stand out in the food industry and suit your image to a “T”.

Discover this service

Brand creation and design

Stand out. Surprise. Be seen and be heard. After all, image and imagine both derive from the Latin imago, “a likeness or representation”. Your product's packaging is your best business card. To effectively communicate who you are, we imagine and develop visual identities that stand out in the food industry and suit your image to a “T”.

Discover this service

Brand deployment

Whatever strategies you’ve identified or what communication tools you use, the objective is to ensure that your targets take solid and lasting ownership of your brand.

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Brand deployment

Whatever strategies you’ve identified or what communication tools you use, the objective is to ensure that your targets take solid and lasting ownership of your brand.

Discover this service

The strength of an alliance

Koézion is the alliance of expertise in communication, marketing, advertising, technology, and web security, bringing together complementary talents in creation, design, and strategy. Together, we expand the realm of possibilities to design high-performance websites, effective communication and advertising campaigns, all dedicated to your growth.

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The smallest of sparks can ignite
the most powerful flame.
Discover our projects

  • Bad Monkey

    See this project

  • LAO – Thea Placida

    See this project

  • A breath of fresh air from the Gaspé Peninsula

    Fromagerie du Littoral

    Cheese

    Fromagerie du Littoral creates artisanal cheeses inspired by the authenticity and beauty of the Gaspé Peninsula.
    See this project

  • Levitts Foods inc.

    Levitts

    Smoked Meats

    To get people to buy into the brand, we needed to position R&R as a leader in professional colouring with a strong brand image and highly impactful content.
    See this project

  • Fit-Plans Nutrition

    Fit-plans

    Healthy, calorie-controlled meals, delivered to your door!

    We were mandated with creating a visual identity highlighting the Fit-Plans offering and its exclusive formula: ready-to-eat meals, measured according to customers' objectives and delivered to their homes.
    See this project

  • Les Fruits de Mer Madeleine

    Les Fruits de mer Madeleine

    Seafood products

    To create a logo, brand image and packaging that represents Fruits de mer Madeleine's DNA, purpose and ambitions.
    See this project

  • Les Aliments Roma

    When Italy Comes Home

    See this project

  • Belov

    Belov

    Healthy and delicious food for little ones!

    To create a brand image and packaging for the BeLov brand, which develops complete meals with adapted textures for babies aged 6 to 24 months.
    See this project

  • Pinsonneault

    Boulangerie Pinsonneault

    Boulangerie

    Rising to the challenge! Boulangerie Pinsonneault wanted an image that would showcase the brand’s core identity: healthy, homemade and accessible products. Packaging also had to be attractive to both consumers and distributors.
    See this project

  • Les Serres Royales

    La Diva

    Greenhouse Tomatoes

    In order to solidify its position as one of the largest producers of small tomatoes in Quebec, the company needed to review its positioning and update its visual identity.
    See this project

  • Squizz Distributions

    Vice & Versa

    Deliciously unique desserts!

    Our mandate was to create Vice & Versa’s visual identity and the packaging for their upside-down ice cream desserts, design their website, and implement a digital strategy.
    See this project

  • Imperial Snacking

    French Cancan

    Popcorn

    Everything was designed to place the festive universe inspired by the sultry shows of the Parisian cabarets at the heart of the brand.
    See this project

  • Mr. Puffs

    The Voyou Bouffe team first worked on Mr. Puffs' brand image with the aim of creating strong brand awareness. A series of mandates followed in line with brand, its communications and its digital presence.
    See this project

  • Aliments Turkoise

    Küto Comptoir à Tartares

    Ready-to-eat tartare

    We needed to design a strong visual identity that would allow consumers to easily understand this unique and innovative concept.
    See this project

  • Mr. Pretzels

    A fresh start!

    To create an identity for the retail product line that stands out while reflecting the Mr. Pretzels brand image, so that consumers can quickly identify it with the products they buy in-store.
    See this project

  • MTY Group

    Grocery Collection

    Full of flavour!

    For over 40 years, MTY Group has been delivering new concepts in the quick-service and casual dining restaurant industry and acquiring exciting brands. Created in 2018 and proudly based in Quebec, the Grocery Collection brings together several iconic restaurant products for retail sale in a single platform.
    See this project

  • Les Fruits de Mer Madeleine

    Les Fruits de mer Madeleine

    Seafood products

    To create a logo, brand image and packaging that represents Fruits de mer Madeleine's DNA, purpose and ambitions.
    See this project

2024 Food Trends

Explore the upcoming year's major food trends, including artificial intelligence, brain health, alcohol consumption, Generation Alpha, and plant-based products.
Read the article

Inclusive packaging…it’s everyone’s business! 

Inclusive packaging means greater ease of use for a greater number of consumers, whatever their age, gender or limitations.
Read the article
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