Brand positioning

The process is as easy as pie. First, define yourself. Position yourself on the market. By knowing who you are, you know better what you want. Then, take a look in the mirror and get gussied up to attract consumers. Our role, in a nutshell? To identify who you are, in words and images, so that your product leaves its mark.

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Brand positioning

The process is as easy as pie. First, define yourself. Position yourself on the market. By knowing who you are, you know better what you want. Then, take a look in the mirror and get gussied up to attract consumers. Our role, in a nutshell? To identify who you are, in words and images, so that your product leaves its mark.

Discover this service

Brand strategy and communication

Know the consumer well. Their habits. Their reactions. Know the market inside and out. Identify the most promising trends. Just like a knife thrower, you don't turn into a food specialist overnight. It takes time, hard work and practice. We know the consumer and the industry intimately because we have been analyzing them for ages.

Discover this service

Brand strategy and communication

Know the consumer well. Their habits. Their reactions. Know the market inside and out. Identify the most promising trends. Just like a knife thrower, you don't turn into a food specialist overnight. It takes time, hard work and practice. We know the consumer and the industry intimately because we have been analyzing them for ages.

Discover this service

Brand creation and design

Stand out. Surprise. Be seen and be heard. After all, image and imagine both derive from the Latin imago, “a likeness or representation”. Your product's packaging is your best business card. To effectively communicate who you are, we imagine and develop visual identities that stand out in the food industry and suit your image to a “T”.

Discover this service

Brand creation and design

Stand out. Surprise. Be seen and be heard. After all, image and imagine both derive from the Latin imago, “a likeness or representation”. Your product's packaging is your best business card. To effectively communicate who you are, we imagine and develop visual identities that stand out in the food industry and suit your image to a “T”.

Discover this service

Brand deployment

Whatever strategies you’ve identified or what communication tools you use, the objective is to ensure that your targets take solid and lasting ownership of your brand.

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Brand deployment

Whatever strategies you’ve identified or what communication tools you use, the objective is to ensure that your targets take solid and lasting ownership of your brand.

Discover this service
The smallest of sparks can ignite
the most powerful flame.
Discover our projects

  • Les Serres Royales

    La Diva

    Greenhouse Tomatoes

    In order to solidify its position as one of the largest producers of small tomatoes in Quebec, the company needed to review its positioning and update its visual identity.
    See this project

  • Roxy & Rich

    Roxy & Rich

    Food Colouring

    To get people to buy into the brand, we needed to position R&R as a leader in professional food colouring with a strong brand image and highly impactful content.
    See this project

  • Belov

    Belov

    Healthy and delicious food for little ones!

    To create a brand image and packaging for the BeLov brand, which develops complete meals with adapted textures for babies aged 6 to 24 months.
    See this project

  • Levitts Foods inc.

    Levitts

    Smoked Meats

    To get people to buy into the brand, we needed to position R&R as a leader in professional colouring with a strong brand image and highly impactful content.
    See this project

  • Alimentation Biodev

    Mamashrub

    Sparkling beverage

    The creative team had to design a striking visual identity that would make it easy for consumers to understand this unique and innovative product: a ready-to-drink shrub.
    See this project

  • Lassonde

    Rougemont brand

    Juices and cocktails

    Lassonde's flagship brand wanted to refresh its image and strengthen its leading position in Canada as a manufacturer of apple juice.
    See this project

  • InnovaSens

    Olives InnovaSens

    Olives

    Créer un visuel haut de gamme illustrant la qualité du produit offert tout en se démarquant sur les étagères des grandes chaînes d’alimentation.
    See this project

  • Les Fruits de Mer Madeleine

    Les Fruits de mer Madeleine

    Seafood products

    To create a logo, brand image and packaging that represents Fruits de mer Madeleine's DNA, purpose and ambitions.
    See this project

  • Aliments Turkoise

    Küto Comptoir à Tartares

    Ready-to-eat tartare

    We needed to design a strong visual identity that would allow consumers to easily understand this unique and innovative concept.
    See this project

  • Les Serres Royales

    La Diva

    Greenhouse Tomatoes

    In order to solidify its position as one of the largest producers of small tomatoes in Quebec, the company needed to review its positioning and update its visual identity.
    See this project

Food marketing and social media

Food is one of the most popular themes across social media. It’s a veritable gold mine for the agri-food industry! Not only are social media users receptive, but they are hungry for attractive, appetizing content. To date, the number of posts registered with the keyword #food has reached almost 346 million. Influencers are also very much involved in creating these movements by sharing their routines.
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4 places to display your brand image

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5 foods trends to watch for in 2023

Find out more about this year’s culinary trends: reductionism, women's food, the fight against food waste and value menus!
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Circular Economy: 8 strategies for a greener, more sustainable future

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