La Diva

Mandate

Brand positioning, redesign of visual identity
and packaging, website design

In an increasingly competitive environment, Les Serres Royales wanted to stand out from the competition. In order to solidify its position as one of the largest producers of small tomatoes in Quebec, the company had to review its positioning and update its visual identity.

Challenge

Create a strong and evocative brand to differentiate from competitors and respond to a market reality
Build sustainable brand appeal, personality and impact on the shelf

Objectives

The competition in fresh produce is very strong, with nearly 50% of the tomatoes on the shelves coming from outside Quebec.

The new brand image is inspired by the bright and dynamic colours that are naturally associated with tomatoes, while highlighting organic shapes that illustrate the authenticity of the product. The name La Diva has been carefully selected to bring a dimension of elegance to the product: a star look for Diva, the queen of tomatoes!