Les Serres Royales
La Diva
Mandate
In an increasingly competitive environment, Les Serres Royales wanted to stand out from the competition. In order to solidify its position as one of the largest producers of small tomatoes in Quebec, the company had to review its positioning and update its visual identity.
Challenge
Objectives
The new brand image is inspired by the bright and dynamic colours that are naturally associated with tomatoes, while highlighting organic shapes that illustrate the authenticity of the product. The name La Diva has been carefully selected to bring a dimension of elegance to the product: a star look for Diva, the queen of tomatoes!