Belov

Mandate

To create a brand image and packaging for the BeLov brand, which develops complete meals with adapted textures for babies aged 6 to 24 months.

At the heart of our creative process: the pleasure, health and love of little ones. The creation of amusing characters (the BeLovs) successfully and playfully personifies each of the flavours thanks to their shapes and colours. A young, modern and inspiring image that sets this brand apart from the competition.

Challenge

Promote the importance of a healthy and varied diet during the first years of life
Create strong brand loyalty amid the client base

A little world to feed!

The brand signature is a loving nod to all these sweet little people to whom we want to offer the very best. Feeding your child means meeting their physiological needs so that they can grow, develop and learn. Preparing their meals and snacks with love is to say: I’m taking care of you!