Pied-Mont Dora

Dora More fruit

Mandate

Create the visual identity for a new line of premium Dora fruit spreads for Walmart stores in Quebec

Walmart stores in Quebec will stop selling Double Fruit spreads as of fall 2022. To compensate for the disappearance of this high-end product, Pied-Mont Dora will produce premium spreads that must be dissociated from the current visual identity of DORA spreads in order to position its offer on the market: a superior quality spread containing more than 50% fruit.

Challenge

  • Convert loyal Double Fruit customers to the new Pied-Mont Dora offer.

  • Generate interest among buyers and thus acquire new market share in Quebec and Canada.

Client

Over the years, Pied-Mont Dora has developed an enviable reputation in the agri-food processing industry. A range of quality products is produced daily at the plant, including spreads, jams, marmalades, dessert toppings, table syrup, fruit chutney, pasta sauces, and chocolate-hazelnut spread. For 75 years, the aim has been to offer quality products made locally, reflecting family values.

Services

Packaging design

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