
Pied-Mont Dora
Dora More fruit
Mandate
Walmart stores in Quebec will stop selling Double Fruit spreads as of fall 2022. To compensate for the disappearance of this high-end product, Pied-Mont Dora will produce premium spreads that must be dissociated from the current visual identity of DORA spreads in order to position its offer on the market: a superior quality spread containing more than 50% fruit.

Challenge