Dora More fruit

Mandate

Create the visual identity for a new line of premium Dora fruit spreads for Walmart stores in Quebec

Walmart stores in Quebec will stop selling Double Fruit spreads as of fall 2022. To compensate for the disappearance of this high-end product, Pied-Mont Dora will produce premium spreads that must be dissociated from the current visual identity of DORA spreads in order to position its offer on the market: a superior quality spread containing more than 50% fruit.

Challenge

Convert loyal Double Fruit customers to the new Pied-Mont Dora offer.
Generate interest among buyers and thus acquire new market share in Quebec and Canada.