Design of labels for the eight regular and four seasonal flavours, design of a website and implementation of a digital strategy.
Emulsion dressings are made in Quebec, with simple, high-quality ingredients and no artificial flavours or colours. We needed to update the branding while maintaining brand recognition and considering future additions to the line.
Propose an attractive, contemporary visual identity that illustrates both the health aspect of the vinaigrettes and the originality of the flavours offered.
To develop an effective digital strategy to increase awareness of Emulsion dressings.
We needed to help Emulsion dressings gain a foothold in an already crowded market with an eye-catching visual and a powerful digital strategy.