Parador Foods

Émulsion Vinaigrettes

Mandate

Design of labels for the eight regular and four seasonal flavours, design of a website and implementation of a digital strategy.

Emulsion dressings are made in Quebec, with simple, high-quality ingredients and no artificial flavours or colours. We needed to update the branding while maintaining brand recognition and considering future additions to the line.

Challenge
  • Propose an attractive, contemporary visual identity that illustrates both the health aspect of the vinaigrettes and the originality of the flavours offered.

  • To develop an effective digital strategy to increase awareness of Emulsion dressings.

Objectives

We needed to help Emulsion dressings gain a foothold in an already crowded market with an eye-catching visual and a powerful digital strategy.

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