A breath of fresh air from the Gaspé Peninsula

Fromagerie du Littoral


Strategic positioning, creation of a new brand image and product packaging.

We were tasked with reviewing the strategic positioning of Fromagerie du Littoral, creating a new brand image and product packaging. Fromagerie du Littoral cheeses need to expand beyond the Gaspé Peninsula, while remaining an ambassador for the region.



  • Develop consumer brand awareness and recognition

  • Increase sales in two business segments: consumers and HRIs

Littoral cheeses are authentic thanks to a completely integrated production process, where everything takes place on the farm. The core of our creative approach is to highlight the authentic, artisanal aspects of the Fromagerie while developing a brand image linked to the Gaspé coast and terroir.

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