A breath of fresh air from the Gaspé Peninsula
Fromagerie du Littoral
Mandate
We were tasked with reviewing the strategic positioning of Fromagerie du Littoral, creating a new brand image and product packaging. Fromagerie du Littoral cheeses need to expand beyond the Gaspé Peninsula, while remaining an ambassador for the region.
Before
After
Challenge
Littoral cheeses are authentic thanks to a completely integrated production process, where everything takes place on the farm. The core of our creative approach is to highlight the authentic, artisanal aspects of the Fromagerie while developing a brand image linked to the Gaspé coast and terroir.
