The maple's energy! | Voyou Bouffe

Mandate

Creation of the visual identity, packaging design, and website for Maple MC2, a natural sports drink made from pure Québec maple sap.

Maple MC2 is a sports drink launched in 2023 by Ferme St-Ours, located in Montérégie, a 7th-generation family business guided by values of authenticity and innovation.

The product highlights the nutritional benefits of maple syrup as a natural, local alternative to conventional energy drinks. The maple used is organic, with a production process (maple grove management, tree tapping, equipment cleaning) designed to minimize its ecological footprint.

Montage produits Maple MC2 Projet Voyou Bouffe

Objectives

Build awareness of Maple MC2 among active, sports-minded consumers seeking natural, local solutions to enhance their performance and well-being.
Highlight Maple MC2’s unique identity: a local, organic, and eco-responsible product that embodies the union of tradition and innovation.
Grow Maple MC2’s online presence to engage the sports community.

The design features a textured black background evoking energy and performance, contrasted with vivid color accents specific to each flavor making the product easy to identify on the shelf. The logo is prominently displayed at the top of the packaging, alongside the tagline "The energizing power of maple," which immediately conveys the product's natural positioning and origin.