The capsule that makes you want to cook!

Mandate

Creation of the visual identity and packaging design for Les Beurrés, a line of flavoured butter presented in individual capsules.

It all started with a simple observation: chocolate, caramel, cream cheese, and even oil come in flavoured versions... but butter didn't. Driven by this idea, Lounes and Stéphanie brought Les Beurrés to life, a brand that reinvents an everyday product to give it a place of honour on the plate.

The concept stands out for its practical and playful format: individual capsules of flavoured butter, offered in elegant boxes of 6 capsules (90 g), available in several refined flavours.

Objectives

Develop a cohesive visual identity, driven by strong graphic elements on the packaging.
Clarify the product and how to use it in the kitchen.
Project a modern, appealing, and distinctly gourmet image.
Inform consumers about this new product.
Design packaging that stands out on the shelf, at retail.

The visual identity is built around rounded handwritten lettering for the logo, layered over oversized background typography that textures every face of the box. Each flavour has its own colour world, allowing for quick differentiation on the shelf.
At the centre of each box, a stamp-shaped medallion reveals the open capsule and the butter itself, directly addressing the goal of product clarity. This same visual system (colour, typography, medallion) carries over to the individual capsules, ensuring perfect consistency between the box and the single-serving unit.