O Sole Mio

Mandate

A complete redesign of the O Sole Mio website to better organize the brand’s offer across three distinct audiences: Consumers, Foodservice, and Corporate. Each section was reimagined with its own product pages and tailored content to create a clearer, more intuitive user experience.

Structure & Navigation

The project included a full reorganization of product content and information architecture, along with the creation of a “Where to Buy” section organized by banner to help users find products more easily. The U.S. website was also integrated into the main site to eliminate duplicated content and improve conversion.

Content & Brand Experience

The redesign was supported by a refreshed visual direction, including a culinary photoshoot, the addition and visual enhancement of recipes, and the creation of video content from static imagery to bring the brand universe to life online.

Sales Enablement

For the foodservice segment, dynamic PDF product sheets were developed to better support sales teams and elevate how the offer is presented. On the corporate side, a simple and effective Careers section was also introduced.