LAO – Thea Placida
Approach
The strategic approach focused on creating a visual system that clearly differentiates the two lines while connecting them through shared brand codes — typography, visual style, and narrative tone.
Key priorities included:
- Visual differentiation: Bulles de Thé embodies effervescence and liveliness, while Thea Placida expresses depth and nuance.
- Highlighting key benefits: low in sugar, less than 0.5% alcohol, made in Canada.
- Sensory and oenological storytelling: references to terroirs and tasting notes — floral, mineral, honeyed — to educate and enrich the experience without complicating the message.
- Responding to market trends: appealing to the growing demand for non-alcoholic beverages and convivial moments of celebration.
Creative Solution
The visual solution for LAO strikes a balance between clarity, consistency, and differentiation. The identity system distinctly separates Bulles de Thé and Thea Placida while maintaining a unified artistic direction that strengthens brand cohesion.
The information hierarchy was designed for an intuitive, immediate read. A sensory and oenological vocabulary enhances the overall experience and elevates the perceived value of the product. Words such as texture, finish, balance, and aromatic layers convey the product’s complexity and finesse, subtly guiding the consumer through their discovery.
Results
- A strong and cohesive identity that supports brand growth and product line expansion.
- A simplified consumer experience, where each line and variety is instantly recognizable.
- An elevated perception of quality, with a design and narrative that reflect the refinement of tea and the sophistication of wine — without the alcohol.
- A scalable visual system ready to welcome new varieties and limited editions while preserving brand unity.
