Fit-plans

Mandate

Creating a visual identity highlighting the Fit-Plans offering and its exclusive formula

We were mandated with creating a visual identity highlighting the Fit-Plans offering and its exclusive formula: ready-to-eat meals, measured according to customers' objectives and delivered to their homes. We also developed a digital strategy campaign to increase brand awareness online and across social networks.

Challenge

Fit-Plans entrusted us with the creation of its brand image to meet three main objectives: to increase sales and brand awareness, to reach out to a wider customer base and to promote its unique offering of a free calorie calculator and various plans developed by a recognized nutritionist.
Fit-Plans also wanted to improve its position with its target audience, become a benchmark and build loyalty among its existing community.