Aliments Otentik

A new look, the same truly great taste!

Mandate

Creation of the packaging line for Cyrches’ dehydrated broths and sauce bases.

Cyrches is a brand specialized in health-focused food products, designed for consumers with specific dietary needs. Its strength lies in a clear promise: to offer products that are gluten-free, vegetarian, salt-free, fat-free, and free from preservatives, while still delivering genuine enjoyment in every meal.

Objectives

The main challenge of the redesign was to refresh the brand image without weakening its trusted positioning.

Challenge

  • Preserve the brand’s health-focused credibility.

  • Modernize its image to make it more appealing, more current, and more visually competitive.

The new packaging repositions Cyrches in a more contemporary space. With a stronger identity, greater shelf presence, a clearer information hierarchy, and above all, a much more appetizing product presentation, the brand no longer speaks only to restriction or specific dietary needs: it now also communicates taste, enjoyment, and quality.

Client

For more than 50 years, Aliments Otentik has transformed the essentials of home cooking into practical dehydrated formulas. The company has built a strong reputation among chefs, restaurateurs, and families seeking gluten-free food options. Aliments Otentik offers a local, high-quality alternative: recipes from Quebec, carefully crafted and designed for today’s lifestyle.

Services

AI Image Generation

Packaging design

Roll-up Banner & Sales Sheet (Marketing Materials)

Website Design

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