Here’s an overview of the food trends that will spice up the coming year!
1. A Return to Intuitive Cooking
Intuitive cooking—without necessarily following a recipe—is coming back in style! Today, social media, especially TikTok, encourages more spontaneous and accessible cooking. Videos, often based on improvisation, teach younger generations how to cook without strictly following recipes, fostering experimentation and enjoyment in the kitchen. This approach celebrates both simple dishes and complex creations, making intuitive cooking accessible to everyone.
2. The Longevity Diet
The United Nations “Decade of Healthy Ageing (2021- 2030)” highlights the diets of Blue Zones—regions of the world where people live significantly longer than average. These diets, rich in plant-based foods and whole products, are gaining in popularity. According to surveys, more than 60% of consumers consider it essential to purchase products that contribute to healthy ageing. Muscle, considered a key organ for longevity, plays a central role in strength, stability, and metabolic health. As such, maintaining muscle mass is thus becoming a priority for ageing well. This awareness is driving demand for protein, with 67% of consumers seeking to increase their intake. Products with at least 25 g of protein per serving are particularly popular, showing rapid growth in the market.
3. Restaurant Experience at Home
Eating out is expensive, especially with inflation hitting harder than grocery price increases. A restaurant meal can cost up to four times more than its homemade version, prompting many people to limit dining out. However, it remains a popular activity, combining social interaction and culinary enjoyment. With fewer family dinners, people are looking for simple ways to make these moments more special. On average, people celebrate 18 occasions a year, often on weekends, with dinner among loved ones, with an increasing number of takeout or restaurant-ordered dishes.
4. The Era of Snacking
Snacking is becoming more popular. It’s defined as consuming snacks between lighter meals or even replacing some meals with snacks. This trend is particularly popular among busy people who eat on the go or don’t have time to prepare full meals.
5. Multicultural Inspirations
Without doubt, in 2025, opening up to the world includes food. We’ll see more multicultural products in our grocery stores, for a number of reasons: on one hand, newcomers no longer shop exclusively at specialized stores and often turn to low-cost chains. On the other hand, the cost of travel is becoming increasingly inaccessible to many. The solution? A culinary journey around the world! Expect to see more ramen, banh mi, dumplings, curry, gyros, and more.
Source: Nourish – 2025 Trend Report
